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Interviews

Uplatform Unveils Bold Innovations at iGB L!VE 2025

Tuesday 29 July 2025 / 12:00

2 minutos de lectura

(London, SoloAzar Exclusive).- María, Senior Sales Manager at Uplatform, shares how the company made a powerful impact at iGB L!VE 2025. From unveiling a fully customizable platform and showcasing dynamic sportsbook features to sparking conversations around AI and personalization, Uplatform’s presence was more than just a booth — it was a statement. With a surge of interest from operators and startups alike, María reflects on the energy, engagement, and strategic value the event delivered, reinforcing Uplatform’s role as a driving force in the future of gaming.

Uplatform Unveils Bold Innovations at iGB L!VE 2025


What motivated your company to participate in the recent edition of iGB Live?

We view iGB L!VE as a premier platform for strategic growth, knowledge sharing, and industry engagement. Our decision to participate this year was driven by the opportunity to present our latest innovations, strengthen relationships with existing partners, and explore new collaborations. It’s an environment where business meets progress, and we’re proud to be part of it.

How would you describe your overall experience as an exhibitor at iGB Live 2025?

iGB L!VE 2025 truly exceeded expectations and reminded us why it’s one of the most important events on our calendar. For us, it wasn’t just about showing up — it was about showing up with purpose. From the moment the doors opened, there was an unmistakable energy in the air, and we came fully prepared to match it with bold ideas, engaging conversations, and a booth that reflected our passion and creativity.

Our aim wasn’t just visibility — it was impact. We wanted every visitor to our stand to leave feeling inspired, energized, and excited about the possibilities of partnering with us. Whether it was connecting with existing clients, exploring new collaborations, or simply sharing our story with curious attendees, every moment was meaningful.
The atmosphere was electric, the engagement was genuine, and the feedback was incredible. iGB L!VE gave us an opportunity to not just showcase what we do best, but also to listen, learn, and grow from the community around us. It was a celebration of innovation, ambition, and the shared drive to push this industry forward.


What were the main innovations or products you showcased during the expo?

One of the key highlights was the unveiling of our upgraded platform capabilities — especially in terms of customization. Rather than being confined to fixed templates, our partners now have the flexibility to tailor their websites to their specific business goals and audience expectations. This adaptable approach — from layout and design to functional modules — resonated strongly with attendees seeking solutions that work around their needs, not the other way around. 

Alongside the design launch, we spotlighted two of our core solutions: our ever-expanding Casino Aggregator and our upgraded Sportsbook. The Casino Aggregator continues to gain traction thanks to its vast game library and seamless integration, while the Sportsbook stood out with its deep customization options and dynamic features tailored for diverse markets.

Visitors were particularly drawn to the sportsbook’s flexibility — from personalized betting experiences and niche sports coverage to advanced tools like Bet Builder, Bet Constructor, and multi-bet formats such as Accumulator, Lucky, and Chain. The ability to add almost any match to the line, combined with one-click betting and user-centric features, clearly struck a chord.
We were determined not to just show off our   products and innovations, we wanted people to see the progress we have made, but more importantly, to talk to people, see what they really think, and offer solutions that meet our partners’ needs.


How was the level of interest from attendees and potential business partners?

The level of interest at iGB L!VE 2025 exceeded our expectations. From day one, our stand attracted a steady flow of visitors — from established operators to up-and-coming startups — all eager to explore what we had to offer. There was a clear appetite for innovative, flexible solutions, and our new platform design served as an instant conversation starter. The positive reactions to the fresh UI/UX confirmed that we’re on the right track in delivering functionality and great user experience.

Which topics stood out as key trends?

One of the most prominent trends that emerged at iGB L!VE 2025 was the accelerating role of artificial intelligence in shaping the future of the betting industry. AI is no longer a buzzword — it’s quickly becoming the backbone of smarter, more efficient operations. From behavioral analytics to dynamic personalization, AI-driven solutions are paving the way for more accurate data processing, player profiling, and targeted engagement strategies. Companies that haven't yet embraced AI are at risk of falling behind. Attendees and industry experts alike emphasized that integrating intelligent algorithms is now essential, for optimizing performance, and delivering player experiences that feel intuitive, relevant, and tailored in real time.

What value do you think iGB Live brings to the growth of the global gaming industry?

The event brings together a diverse community of operators, technology providers, regulators, and thought leaders, creating a unique environment that fosters open dialogue and fresh perspectives. This cross-pollination accelerates the adoption of new technologies, encourages best practices, and drives market expansion. Moreover, iGB L!VE provides invaluable insights into emerging trends, regulatory shifts, and consumer behaviors across regions. It helps businesses adapt and grow strategically. To top off, the event fuels the industry’s development by connecting people and solutions that turn challenges into opportunities. Talk about a true catalyst for global growth.

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Categories: Events

Tags: iGB Live!, Uplatform,

Region: Europa

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